In 2017, it can be said that all aluminium home is the first year of vigorous promotion throughout the country. All aluminium home exhibitions and forums all over the country "bombing in turn", people are no longer so familiar with all aluminium home. Compared with wooden furniture, the family furniture has the characteristics of green environmental protection, odorless zero formaldehyde, waterproof and fire protection, insect and moth prevention, non-deformable and easy cleaning, long life and recyclable, which make the public see the great prospects of aluminum in the home industry. From the macro level, aluminium processing materials are important materials for people's livelihood. The emergence of all-aluminium household fits in with the national policy of broadening the application scope of aluminium processing materials, and also responds to the national call for energy-saving and environmental protection policies.

Under the background of increasing consumer demand for home life and national capacity, all-aluminium home ushered in unprecedented development opportunities. According to the data of household consumption market analysis in the first quarter of 2017, 31% of consumers have purchasing intention for all-aluminium household and other health and environmental protection furniture. The data also show that in 2010-2015, customized furniture industry is still growing at an average rate of 30-50% per year in a market where furniture and building materials industry is generally not favored. As a new favorite to meet consumers'health, environmental protection and personalized customization needs, all-aluminium furniture will gradually erode the market share dominated by traditional wooden furniture.

After seeing the broad market prospects, sharp household enterprises and aluminium profiles enterprises have invested in the establishment of R&D centers, actively transformed, and began to launch all-aluminium furniture. The latest data show that more than 200 aluminium profile processing enterprises in China have actively entered the production and service field of aluminium furniture. So how can we get a share in the all-aluminium home market? First of all, we should polish the products and make every piece of all-aluminium furniture in the spirit of a craftsman. Secondly, we should build all-aluminium household brand and enhance the added value of products. Finally, we need to do a good job of service and improve consumers'experience of all-aluminium home in an all-round way.

At present, the development of domestic all-aluminium furniture industry is still in its infancy. Compared with foreign countries, there is still a lot of room for improvement in technology. The main manifestations are that the manufacturing process is cumbersome and the details are not handled properly. Therefore, it is imperative to further improve the overall quality of all-aluminium furniture, in the spirit of craftsmen to polish products, to establish a fine industry, win by quality, and take the lead in formulating standards for all-aluminium furniture industry.

According to the survey results of Sina household consumers in the field of furniture, the first factor consumers consider when choosing furniture products is brand, followed by price. But at present, there is no famous brand in all-aluminium household industry, so enterprises need to build brand step by step when polishing products, so on the one hand, it can improve the added value of products, on the other hand, it also improves the competitiveness of products.

From the market share point of view, at present, the traditional wooden furniture is still the main, all-aluminium furniture only accounts for a small part of the market. Therefore, in order to let the public accept all-aluminium furniture and choose all-aluminium furniture, we must do a good job in all-round service, especially in the follow-up maintenance and recycling services, constantly improve consumers'experience of all-aluminium home, so that consumers can buy comfortably, so that they can really get the favor of consumers and industry recognition.