At the just concluded 2008 Beijing International Construction Expo, Zhongwang Aluminum Furniture with 2018 cabinets and office products for the first time, arousing industry attention. Zhongwang officials said that Zhongwang all-aluminium furniture should be built into the world's leading brand of high-end furniture.

    Zhongwang Furniture Show Successfully

    March 9 - 12, at the 26th China (Beijing) International Building Decoration and Materials Expo, Zhongwang All-Aluminum Intelligent Furniture Company (hereinafter referred to as Zhongwang All-Aluminum Furniture) took part in the exhibition with its high-value, high-technology, multi-function and humanized all-aluminium furniture products, and fired its first shot in the industry.

    On the exhibition site, Zhongwang all-aluminium office furniture and civilian furniture, which appeared in a simple and fashionable design style, attracted many people's attention. These furniture designs are modern, and the visual effect of imitating wood grain is very lifelike. The furniture such as the desk, cabinet, desk and bookcase displayed on site is no different from the traditional wooden furniture in terms of appearance and touch, but the "inner" is all real aluminum alloy materials. According to Zhongwang relevant responsible person, all-aluminium furniture is not only healthy and environmentally friendly, but also safe, durable and has broad prospects for development.

    As the world's leading research and development manufacturer of aluminium processing products, Zhongwang set up all-aluminium intelligent furniture company in January 2017. After more than a year's preparation, Zhongwang all-aluminium furniture products are expected to enter the market in the second half of 2018, positioning high-end.

    According to Kong Weiwei, deputy general manager of Liaoning Zhongwang Group, who is in charge of all-aluminium household business, all-aluminium furniture has long been popular abroad because of its advantages of fire prevention, non-deformation, corrosion resistance and so on. Italian all-aluminium furniture has a history of more than 30 years, and its design and technology level are in the forefront of the world. But in China, all-aluminium furniture is still in its infancy. Zhongwang predicted several years ago that all-aluminium furniture would become the next outlet. Therefore, it began to research and design, so as to find a better export for the extended application of aluminium profiles.

    All-aluminium furniture was first used in military ships and luxury yachts. It has the characteristics of weather resistance and sunshine radiation resistance. Because of its excellent characteristics of corrosion resistance, moisture resistance, non-deformation, light weight and environmental protection, it has been gradually applied to family life. In October 2017, Zhongwang of China announced the acquisition of a controlling stake in Silver Yachts Ltd., an all-aluminium super yacht manufacturer based in Australia, largely focusing on the advanced technology of Silver Yachts in the application of aluminium alloy materials.

    "Exchange and cooperation with Silver Yachts in the process and quality of aluminium alloy products can enhance the application technology of aluminium alloy materials, raise all-aluminium furniture from design, process and technology to the international standard, and let high-end aluminium alloy furniture enter millions of households." "This year Zhongwang Aluminum Furniture will cooperate with foreign design companies to develop newer and more fashionable products. We predict that this year and next will be the explosive year of Aluminum Furniture," Kongwei said.

    Environmental Protection Demand Accelerates Market Development

    The development of all-aluminium furniture is promoted by both national policy and market demand.

    Advocating replacing wood with aluminium is a major strategy of national environmental protection resources. The government work report of 2018 clearly points out that ecosystem protection and restoration should be strengthened. The emergence of all-aluminium furniture conforms to the national policy of broadening the application scope of aluminium processing materials, and also responds to the national call for energy-saving and environmental protection policies.

    According to the 2007 China Home Consumer Insight Report, environmental protection is the primary concern of nearly 30% of the household decoration considerations. With the remarkable increase of timber cost in recent two years and people's attention to indoor environmental protection, all-aluminium furniture has become a direction of future development of household industry.

    Compared with traditional furniture, environmental friendly formaldehyde-free furniture has undoubtedly become the best tool in the market competition of all-aluminium furniture.

    On October 1, 2017, the State Council officially issued the Decision on Amending the Regulations on Environmental Protection Management of Construction Projects. Domestic furniture enterprises began to fall into a dilemma under the trend of transformation and upgrading of manufacturing industry and strengthening of environmental protection supervision. The transformation and upgrading of the home industry to green environmental protection is an inevitable development trend.

    All-aluminium furniture uses aluminium alloy profile structure, which avoids formaldehyde pollution of board furniture and can greatly reduce the amount of deforestation. Its fire and moisture resistance is very suitable for kitchen and toilet space, making all-aluminium cabinets, stoves and bathroom cabinets and other products; in addition, all-aluminium furniture has the characteristics of anti-corrosion, insect-proof, durable, easy recycling, which greatly improves people's quality of life and reduces furniture consumption; in price, all-aluminium furniture has more competitive advantages than plate furniture, and will replace plate furniture in the future.

    Challenges and opportunities coexist

    After seeing the broad market prospects, sharp household enterprises and aluminium profiles enterprises have invested in the establishment of R&D centers, and actively transformed. Data show that more than 200 aluminium profile processing enterprises have actively entered the field of production and service of aluminium furniture. Zhongwang Aluminum Furniture also aims at new air outlets and expands the application market of aluminium profiles.

    However, at present, there are only a few dozen enterprises that can really produce aluminium furniture in China, and most of them are small in scale, and their overall strength is general. At the same time, due to the limitation of processing technology, it is difficult to achieve large-scale production of aluminium furniture, and the industry also lacks well-known brands.

    Zhongwang Aluminum Furniture will open a new window in the industry. As the leader of domestic aluminium profile industry, Zhongwang has more than 20 years of brand accumulation, capital advantage, scale advantage and market advantage. It also has rich experience and leading strength in technology upgrading and industrial innovation, providing solid backing for the market of all-aluminium furniture.

    Zhongwang Aluminum Furniture started positioning finished furniture and intellectualized products, set up a professional product development and design team, and continuously research, improve and improve the Aluminum Furniture.